CEA Announces Significant Expansion Strengthening Central Queensland Presence

This strategic move emphasises CEA's unwavering commitment to growth while reinforcing its focus on supporting core industry segments throughout metropolitan and regional areas.

The official handover for the branches took place on Tuesday, 24 June 2025, with both locations now operating under the CEA business trading name. This expansion will substantially broaden CEA's reach throughout the region and enhance its capacity to deliver unparalleled service and robust after-sales support to customers across these vital sectors.

The new Rockhampton and Mackay branches will form part of CEA's Northern Region, with CEA’s Brisbane-based operation providing extensive support to ensure a seamless transition for the highly experienced staff currently at both locations. As part of the acquisition employees previously working for the Terrequipe branches in these locations have transitioned to CEA, ensuring key product knowledge and strong customer relationships are retained within the business.

"The expansion into Rockhampton and Mackay is an exciting move for CEA," said Wes Henshall, Executive General Manager Northern Region. "It's a testament to our focus on growing the business and our dedication to working with customers across industry segments we know well and are highly proficient in supporting. We are also pleased to welcome the experienced teams at these locations into the CEA business and look forward to strengthening our relationships while providing exceptional service to customers within the region."

Hylton Taylor, CEO of CEA, commented on the strategic importance of the expansion: "Our decision to expand into Rockhampton and Mackay reflects CEA's long-term vision for growth and our commitment to being closer to our customers in critical regions. By integrating these additional

branches into the business, we are not only expanding our footprint; we are reinforcing our position to deliver superior service, comprehensive after-sales support, and to be a reliable partner for customers within the agriculture, construction, mining, and earthmoving industries. We are confident that this move will create new opportunities and further solidify our position as an industry leader."

“There will be a period of transition over the coming months as we integrate CEA systems and procedures into the new locations, but I am confident we can complete this quickly and with minimal disruption,” Mr Taylor added. “Since announcing the acquisition, we have received extremely positive feedback from the market, and with over 45+ years of industry experience we are confident our business understands the market requirements, and how best to meet the evolving demands of the customer base going forward”.