A rural outlook you can bank on

Australia’s rural and remote communities are the heartland of the nation. For those who live and work in these areas, financial institutions like Rural Bank have played an essential role in strengthening both local economies and the social fabric by stimulating successful rural business enterprise.

This vital role will be continuing under a change you may already have heard about on the grapevine. In 2025, Rural Bank customers will be transitioning to Bendigo Bank and will have a banking experience on offer that comes from ​decades of listening to customers and understanding the unique and ​changing needs of Australian farming businesses.​ 

Rural Bank customers will soon be fully backed by Bendigo Bank’s​ digital capability, products, and services, plus have ongoing​ access to Bendigo Bank’s extensive network of branches Australia-wide – everything you’d expect from a bank Roy Morgan awarded Most Trusted Agribusiness Bank for the second year in a row.

One of the benefits on offer is the specialist Insights series of publications, prepared by the Bank’s in-house team of expert analysts for farmers and businesses across the agricultural sector.

The Farmland Values Report, is one in this series of regular insights Bendigo Bank offers to farmers. The Insights report series provides a detailed analysis of the rural sector and is a valuable source of information that can assist farmers in their planning and decision-making for future growth.  

 “Farmland Values is the longest-running analysis of the farmland market in Australia and for almost 30 years, the report has tracked every farmland sale annually, providing detailed market information from a national to a local level”, says Kathryn Davies, General Manager Agribusiness at Bendigo Bank.

According to the latest report, the traditional drivers of farmland values have led to a more subdued buyer appetite, but the longer-term outlook appears optimistic as demand may again strengthen if current rainfall forecasts provide a good finish to 2024 and interest rate cuts begin in early 2025.

The main drivers of farmland values – commodity prices, seasonal conditions, and interest rates were mixed across regions. For example, dry conditions have proven challenging for most of southern and Western Australia while Queensland and New South Wales have experienced good rainfall.

At the end of the day, the expertise offered by Bendigo Bank ensures that farmers can partner for a better future in Australian agribusiness and that rural communities around their areas of operation can remain resilient, prosperous and vibrant.

You can view the full Bendigo Bank Agribusiness Insights series and register for the free Farmland Values Report here: https://www.ruralbank.com.au/knowledge-and-insights/publications/insights/   

Website: Rural Bank | Agribusiness, Lending, Personal Banking, Savings & Investments

Email: SalesEnablement@bendigobank.com.au

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