Michael Crowley is Managing Director of Meat & Livestock Australia since May 2024
Expert insights from the top
Michael Crowley
Following from another record year for beef production and exports, we anticipate opportunities for Australian beef to continue into 2025, especially in markets like the US which is in a cattle herd rebuild and was our number one export destination for beef in 2024.
A smaller American herd also means improved competitiveness access for our beef in other major markets like Japan, Korea, and China. With our own cattle herd reaching maturity, Australia is in a position to capitalise on this global demand.
A focus on improving fertility, improving animal growth rates, optimising turn-off weights, and striving for improved carcase quality is key for producers to look to next year. When considering appropriate turn-off weights and how long to fatten their cattle, producers should consider the cost benefit of continuing to feed animals and the end price received for the animal to evaluate if continuing to feed is cost-effective. Often the sweet spot on a feeder grid or a processor grid is not producing the heaviest animal. The price differential is often for the most optimum animal delivered within the specifications.
With strong domestic market demand and such a robust export market available outlook in 2025, producers should be aware of market specifications. The best way to understand market specifications and the most cost-effective marketing options for your beef enterprise is by being well informed. Use market intelligence available through the National Livestock Reporting Service (NLRS), access past carcase feedback from your supply chain partners or through MyFeedback in order to implement a continuous improvement system by responding to short-and long-term price and market signals.
NEWS
Australian farmers choose Bioflora for real results: sustainable roots, soil‑and‑plant biology that works, and a company genuinely committed to supporting growers’ season after season. 
Adding hectares isn’t the only business growth strategy for farmers. Smarter landforming can recover margin, improve efficiency, and deliver quicker returns — whether automation is on your agenda or not. 
As sheep producers adopt electronic identification, many are focusing on systems that keep work flowing in the yards and deliver value beyond compliance. For producers, the real benefit of EID is simple: faster yard work, more reliable reads, and cleaner flock records — all without adding extra steps. 
Regional Australia Bank is helping innovative farmers unlock productivity, diversify income, and build stronger regional businesses. 
As consumer expectations evolve, the need for safe, fresh, and sustainably produced food will only intensify. BOC and Elgas are at the forefront of this transformation, providing the gases, energy, and expertise that make paddock-to-plate possible. From boosting productivity on farms to ensuring the highest standards in packaging and preservation, their solutions empower Australia’s food industry to thrive—today and into the future.
When heat, rising input costs, and water scarcity collide, protecting yield becomes even more critical for growers. In that context, growers are prioritising proven products and technologies that reduce risk and perform under Australian conditions. 
