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Moving Water Moving Forward
In 1962, Franklin Electric came from the USA to Australia to provide support and technical expertise to our water industry. Now, they are a global leader in all of their specialities, with their products being used across a broad scope of applications with the largest and most comprehensive ranges of pumping and associated products supplied by a single company globally.
After arriving on Australian shores in the early 1960s in Dandenong Victoria, Franklin Electric commenced importing and distributing 4”, 6”, 10” and 12” submersible products. Local manufacturing quickly followed with specialised imported parts to offer the Australian water industry Franklin’s world-leading submersible motors.
Today, Franklin Electrics range of products has expanded to a full range of surface mount pumps, ISO, split case, multi-stage, small and large centrifugal motor pumps as well as a huge range of below-ground pumps including submersible turbines, line shafts, boreholes and dewatering pumps to provide the industry with the highest quality submersible motor products available.
Relying on mother nature to irrigate crops, irrigate pastures and provide drinking water for animals can be risky, especially when unpredictable drought periods hit the hardest.
However the pumping systems manufactured by Franklin Electric provide the stability that naturally occurring weather patterns are unable, enabling farmers to increase their output, better predict crop yields and keep their animals strong, healthy and hydrated.
Malcolm Eyre, Managing Director of Franklin Electric Australia says that the main benefit that the Australian industry has come to rely on from Franklin is their quality, reliability and performance.
“Franklin demonstrates these every day to its customers through its five key factors for success: quality, availability, service, innovation and cost”.
This has resulted in Franklin Electric becoming not just Australia’s leading submersible motor but the world’s most installed submersible electric motor.
After decades of success partnering with pump manufacturers and developing a deep understanding of the market, Franklin Electric had some serious decisions to make when the industry started to consolidate globally in the late 1990s and early 2000s.
In 2004, Franklin Electric announced the purchase of JBD, formally the jacuzzi industrial range and that they were entering the pumping industry by launching Franklin Pumping Systems, now known as FPS.
Starting from a very low share, FPS is now the leading US market. As the pumping industry is global, similar issues applied in Australia.
“In late 2007 Franklin Electric Australia after 3 years of evaluating the market, entered the main water pump industry by launching and distributing their FPS range of submersible pumps and above-ground pumps, motors, drives and controls direct to their own Australian dealer network,” said Eyre.
Franklin Electric then purchased a 35% stake of Pioneer Pump Inc Situated in Canby Portland Oregon in 2005, growing their product line to include a large range of centrifugal pumps and automatic self-priming pumps as well as solids handling self-priming pumps. The remaining 65% of Pioneer Pump Inc was purchased by Franklin Electric in 2011.
Today Franklin Electric Australia and Pioneer Pump Holdings Australia are 1 company “Franklin Electric Australia New Zealand Pty Ltd, with 2 facilities operating, the Warehouse and Assembly facility in Dandenong South, Victoria and the Fabrication Assembly and test facility in Sunshine West Victoria, which includes a logistic warehouse in Ravenhall Victoria.
According to Eyre, alongside the consolidation of the businesses comes the staff and the years of pump experience that the company now has.
“We now have hundreds of years worth of experience to assist every person who needs help with a pump or application,” said Eyre.
“Whether you need a submersible pump for a clean well water system or an industrial water pump for a larger job, Franklin has a solution to fit your needs, because moving water is our business”.
Whether the need is lawn or crop irrigation, water transfer, drinking water for people or livestock, or just having water where it currently isn’t, ask for Franklin Electric.
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Trace minerals are required for optimal growth, reproduction, and immunity. Optimising trace mineral status relying solely on oral supplements across a herd may fail because of variation in individual intake and reduced absorption due to antagonism of other ration components and minerals. The use of injectable trace mineral supplements has been associated with positive reproductive outcomes including improved conception rate, increased odds of pregnancy and greater final in calf rate. A study conducted on 2,168 dairy cows, administered injectable trace minerals, four weeks prior to calving and again four weeks prior to the start of mating showed treated animals had a 3.3 per cent greater final in-calf rate, and a reduced time from start of mating to conception, compared to control animals 1 . The Importance of B12 Dr Carl Eden, Technical Services Veterinarian with Boehringer Ingelheim says “Vitamin B12 is sometimes referred to as a ‘super vitamin’ because it is only required in very small amounts but vital to many essential metabolic pathways. However, demand for B12 can vary considerably during the year and we see serum levels of B12 fall at critical times, such as the first few months after calving.” Vitamin B12 contains cobalt, so deficiency in cobalt can lead to deficiency in vitamin B12 because ruminants get most of their B12 as a byproduct of ruminal fermentation where the bacteria in their rumen assemble B12 from cobalt for use by the cow. Sub-optimal trace mineral and vitamin B12 status at calving, mating, and drying off has been shown to negatively impact growth, reproduction, and immunity. Using a trace mineral injectable containing vitamin B12 can improve trace mineral and vitamin B12 status at these critical times. Marks-Min with Vitamin B12 – The Evidence In the largest trace element study to date, Marks-Min Injectable Trace Mineral with Vitamin B12 demonstrated remarkable results when compared to a reference trace mineral injection. “Given the differences between Marks-Min and other products on the market, we wanted to generate a compelling data set to demonstrate how effective it was compared to the pioneer product. We entrusted this work to a third-party research company” says Dr Eden. “We chose farms that were at the top of their game from a reproductive perspective. We made sure that the farms had no evidence of trace element or vitamin B12 deficiencies or excess.” Across all outcomes of interest, Marks-Min demonstrated clear non-inferiority when compared to the reference product. Outcomes measured included submission, pregnancy and conception rates, and six week in-calf rate. Marks-Min demonstrated it is highly suited as an alternative treatment to the reference product. Reference: 1. Hawkins, D., and B. V. S. Franklin. New Zealand Dairy Veterinarians Newsletter 24 (2007): 12-16 Company website: livestockfirst.com.au Company email address: CustomerCare.Australia@boehringer-ingelheim.com Company video: https://vimeo.com/1138807630?fl=pl&fe=cm
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