A Safe, Sustainable Future for Australian Agriculture

Reproduced with the permission of Queensland Alliance for Agriculture and Food Innovation

Agriculture has entered a new era where advanced, multidisciplinary sciences are harnessed to meet consumer demands for safe, ethically and sustainably produced foods, according to the incoming director of a key research institute.

 Professor Matthew Morell, Director, QAAFI at University of Queensland – with sorghum in a glasshouse.


Professor Matthew Morell from the Queensland Alliance for Agriculture and Food Innovation (QAAFI) at The University of Queensland, said agriculture had been criticised for its focus on productivity and profitability at the expense of sustainability.


“It is not enough to put food on the table; consumers want to know it is safe to eat, sustainably produced and providing them with adequate levels of nutrition,” Professor Morell said.


“This requires a much better understanding of, and response to, consumer perspectives and demands for sustainable and ethical food production.


“Provenance and traceability are not just marketing tools; they help us understand what agriculture’s footprint is and how we can produce the food we need while protecting ecosystems.”


He said food production spanned many disciplines, bringing together the traditional biological sciences as well as nanotechnology, artificial intelligence and machine learning, robotics and social sciences.


“There are innovations like plant-based ‘meats’, vertical farming and cropping in a controlled environments that are now part of agriculture.


“They are blurring the divide between city and country, as urban farming becomes a reality.”


Professor Morell said the GMO debate was one example where consumer uncertainty about technology meant a tool that has a role in a well-regulated system has been under-utilised.


“There are many important lessons to be learned about the GMO experience because new technologies will continue to come along and people will have legitimate questions about safety and about who owns or controls the production of food,” he said.


“Technology cannot be a solution that is isolated from these questions.


“We want to address the big picture challenges for agriculture, but we also know that we need to keep achieving productivity and profitability gains for producers.


 “My ambition is to be able to stand in a paddock with a farmer in five years’ time and for them to be able to say their livelihood – their ability to employ people, and run a profitable enterprise sustainably – has been facilitated by the work we have done.


“If that happens, I will know that we will have done some great science for our agricultural industries.”




Professor Matthew Morell is Director of the Queensland Alliance for Agriculture and Food Innovation, The University of Queensland. E. m.morell@uq.edu.au.


UQ researchers in avocado tissue culture lab.

NEWS
March 9, 2026
As sheep producers adopt electronic identification, many are focusing on systems that keep work flowing in the yards and deliver value beyond compliance. For producers, the real benefit of EID is simple: faster yard work, more reliable reads, and cleaner flock records — all without adding extra steps. 
March 9, 2026
Regional Australia Bank is helping innovative farmers unlock productivity, diversify income, and build stronger regional businesses. 
March 5, 2026
As consumer expectations evolve, the need for safe, fresh, and sustainably produced food will only intensify. BOC and Elgas are at the forefront of this transformation, providing the gases, energy, and expertise that make paddock-to-plate possible. From boosting productivity on farms to ensuring the highest standards in packaging and preservation, their solutions empower Australia’s food industry to thrive—today and into the future.
March 5, 2026
Adding hectares isn’t the only business growth strategy for farmers. Smarter landforming can recover margin, improve efficiency, and deliver quicker returns — whether automation is on your agenda or not. 
March 5, 2026
When heat, rising input costs, and water scarcity collide, protecting yield becomes even more critical for growers. In that context, growers are prioritising proven products and technologies that reduce risk and perform under Australian conditions. 
March 4, 2026
The next generation 8 Series Tractors deliver more power, improved manoeuvrability, and advanced technology to help farmers cover more hectares.
Show More