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CEAT Specialty
Founded in 1924, CEAT has grown into a prominent name in the global tyre industry. Its journey in India began in 1958 through a partnership with the RPG Group, evolving over the decades into a multinational leader. CEAT Specialty, a division focused exclusively on off-highway tyres, serves diverse sectors including agriculture, construction, and mining with a robust and innovative product lineup.
A key strength of CEAT Specialty lies in its state-of-the-art Ambernath plant in India, dedicated to manufacturing agricultural radial tyres. This modern facility, with a minimum order quantity of just one tire, showcases flexibility and responsiveness to market needs. The plant spans over 198,000 square meters and is expanding its production capacity by 18–20% annually. Renowned for its high standards, the plant holds a 5-Star Rating and the Sword of Honour from the British Safety Council, as well as ISO 14001:2015 and ISO 45001:2018 certifications. These accolades reflect CEAT’s strong commitment to safety, quality, and environmental stewardship.
Globally, CEAT Specialty has significantly expanded its footprint. The establishment of CEAT Specialty Tires Inc. in the U.S. in 2018 and CEAT Specialty Tyres B.V. in the Netherlands in 2019 enabled it to better serve customers in North America and Europe. Today, CEAT Specialty operates in over 120 countries, demonstrating its global reach and industry influence.
CEAT’s product portfolio is both broad and advanced. Innovations like the Torquemax VF tyres, which offer high load capacity at lower inflation pressures, and the Yieldmax and Spraymax ranges for agricultural applications, underscore its engineering excellence. Its recent entry into the forestry sector, with tyres for log skidders and harvesters, marks a significant milestone in diversification.
Quality and customer satisfaction remain the bedrock of CEAT’s success. The company’s commitment is evidenced by its receipt of the prestigious Deming Grand Prize for total quality management, a recognition earned by only a few companies globally.
Looking ahead, CEAT Specialty is focused on sustainability and digital innovation. The Sustainmax tyre, made from over 80% sustainable materials, and the Energymax tyre equipped with sensor technology for EC tractors, reflect its green agenda. Its cutting-edge i-tire, with cloud connectivity and real-time analytics, offers proactive tyre management and enhanced operational efficiency.
Future expansion plans include entering the rubber tracks and OTR radial tyres segments, reinforcing CEAT Specialty’s commitment to redefining mobility through technological innovation, sustainability, and customer-centric solutions.
Website: https://treadcare.com.au/
Email: sales@treadcare.com.au
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